1. Your Domain Name Should Be Your Website Name
Naming your site after your domain may seem obvious to some of you, but you'll be surprised to learn that not every website is named after the domain name even when the webmaster owns that domain name.
In the modern world of the Internet, where people automatically turn to the Web for information, it pays to have a domain name that reflects your site or business. There are just fewer things for your customers or visitors to remember. Moreover, you don't seriously think that they'll try to memorise an unrelated URL just because you want them to, do you? The only people who'll memorise it are you and your competitors who want to compare your prices.
What if you cannot get the domain name of your choice? It really depends on how committed you are to that particular name. If you have an existing brand name that you're known for, you'll probably not want to ditch that name just because you couldn't get the domain name. After all, it took you a lot of time and money to establish that name. If so, you might simply want to try to buy over the domain name from the current owner. Check up the "whois" information for the domain, and contact that person listed to see if they're willing to sell it. You probably should be aware that they are likely to want to charge a higher fee than you'll normally get when buying new domains (assuming they want to sell it in the first place).
2. Generic Names Or Brand Name Domains?
I personally feel that a domain name that matches your brand name is very important. The very name that you use to advertise your product is the name that you will want for your domain, because that is the first thing that people will try in their browser. It is also the easiest thing for them to remember, and whatever that is easily remembered, will be more likely to be tried out than the obscure domain name.3. Long or Short Domain Names?
Domain names can be of any length up to 67 characters.Having said that, there appears to be some disagreement about whether a long or short domain name is better.
Which would I go for? I'd go for the shorter name if I can get a meaningful one, but I'm not averse to longer names. However, I would probably avoid extremely long names verging on 67 characters. Aside from the obvious problem that people might not be able to remember such a long name, it would also be a chore typing it and trying to fit it as a title on your web page.
4. Hyphenated Names?
Should you get a hyphenated name? There are a few things to consider here:
a. Disadvantage: It's easy to forget the hyphens when typing a name. Many users are used to typing things like freecpluspluscompilers.com but not free-c-plus-plus-compilers.com. They'll probably leave out the hyphens and wind up at your competitor's site.
b. Disadvantage: When people recommend your site to their friends verbally, having hyphens in your domain name leads to more potential errors than when the name does not contain hyphens.
c. Advantage: Search engines can distinguish your keywords better and thus return your site more prominently in search results for those keywords occurring in your domain name.
d. Advantage: The non-hyphenated form may no longer be available. At least this way, you still get the domain name you want.
e. Advantage: The non-hyphenated form may no longer be available. At least this way, you still get the domain name you want. Personally, I prefer to avoid hyphenated names if I can, but I guess it really depends on your domain name and your situation.

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